About Expeditionary Digital
We help travel industry leaders turn LinkedIn into a lead-generation and authority-building machine through strategic content and engagement.
Driven by story and strategy.
You bring a unique perspective and value to travel and tourism.
But translating that into content that delivers the outcome you want is a different story.
Maybe you just don’t know what to post.
Maybe your advisors or team have incredible insights, but no time to turn it into content.
I founded Expeditionary Digital to help travel and tourism groups like yours grow through story-driven, results-focused content.
I bring 15+ years of travel industry experience to this endeavor. First, marketing and creating expeditions for National Geographic and Lindblad Expeditions, and now helping brands like yours show up with strategy, story, and consistency.
In recent years, I’ve been committed to helping organizations who care deeply about what they do, but aren’t quite sure how to bring that to life on platforms like LinkedIn. For example, I developed LinkedIn content and strategy to help for SeaTrade Cruise Global attract and engage more attendees. I also helped grow The Biomimicry Institute’s LinkedIn presence by over 50%, which converted to increased donations and new avenues for growth.
The travel industry typically focuses on flashier platforms than LinkedIn. But I’ve found that LinkedIn content strategies are better for driving business growth, industry engagement, and reaching decision-makers and building real authority.
If you're ready to see where an industry-informed LinkedIn content strategy could lead you, let’s talk.
Marc Cappelletti, Founder and Strategy Lead
Storytelling Meets Strategy
Vanity metrics can be a performance indicator, but we bring years of travel industry experience in crafting strategies that address a full suite of needs and opportunities from the inside, out.
THE RIGHT FIT
We don’t post. We position.
Go Further with 1-Channel Focus
Deep understanding of the LinkedIn platform enables us to make your content work smarter, driving faster and better results.
Test-Driven Insights
Like an expedition, we track our performance, progress, and pivot based on a variety of key indicators.
Industry-Specific Expertise
15+ years of experience across nearly every corner of travel and tourism enables us to collaborate with your entire operation and industry in mind.
Attract the Outcomes You Want
We go beyond pretty posts to position you as uniquely valuable to your target audience and top talent.
Senior-Level Thinking
We approach your brand as a strategic partner, not just a content creator. That means smarter decisions, clearer messaging, and content that aligns with your growth goals.
Contact us
Like an expedition, success is in the planning and mindset. Let’s connect and discuss exactly how we can help get you where you want to go.